THE FOUR PS OF SUSTAINABILITY PLANNING

Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 7 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 35-38 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractSustainability in food chains is becoming increasingly important. Hence, this chapter proposes a framework that will help companies and governments to come to grips with the issue of sustainability. This framework will emphasize the importance of implementing what has been discussed. Unfortunately, in this area there is too much talk and too little action, both from governments and companies…

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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