STRATEGIC PLANNING SATELLITE

Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 17 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 89-93 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractWe present 15 words that represent fundamentally important aspects of contemporary strategic planning and management, each starting with a letter “P”, and which combine to form a satellite with the concept of “planning” in the centre. To be better prepared for the uncertain and turbulent future, companies should have this concept of a planning satellite deeply rooted in their systems. Table 12 shows the 15 Ps of strategic planning with appropriate elaborations…

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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