FOOD COMPANIES' STRATEGIES IN THE NETWORK ERA

Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 18 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 95-101 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractAll companies must understand that they are not no longer isolated. They operate in a complex network, interacting with suppliers, buyers, consumers, competitors, government and other agents. Companies are bundles of varying types of contracts. The first step for an executive is to describe and draw up this complex network on paper, and then expand it, so that all employees in the company have an overview of its activities, showing that their individual work is not an isolated thing. What happens in the external environment affects the company. If something happens to a buyer or to a supplier, the company is also affected. We must all stay alert, pay attention to our environment, try to foresee changes in the market and plan to meet these contingencies…

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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