INNOVATION AGENDA FOR THE FOOD INDUSTRY AND RETAILERS

Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 21 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 113-116 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn the last chapter, I addressed the fact that a food chain is a complex organization, and showed how innovation is important in keeping a food chain competitive, by discussing the agenda for farmers and input supply companies at the beginning of a chain. Now I will move forward in the chain and discuss the innovation agenda for the food industry and for retailers, in order to attend to demanding consumers. Since the food industry is in close contact with consumers' needs and desires, which have been changing at an ever-faster pace, that is where most innovations are taking place…

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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