CREATIVE PRICING STRATEGIES

Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 22 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 117-120 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:UNDERSTANDING THE INITIAL VALUE GIVEN BY THE CONSUMERINCREASING THE VALUESTRATEGIC PRICING MOVES

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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