Toyota: Dealing With Crisis in a Major (Foreign) Market

Russell Walker
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Russell Walker: Northwestern University, USA

Chapter 11 in Winning with Risk Management, 2013, pp 165-187 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Toyota Profile and BackgroundThe Risk Flashpoint at ToyotaTimeline of CrisisBig Risk, Big CostsControlling for Risk Contagion in PracticeCase ReviewToyota ends the high-level quality control task forceManagement focus on high growthDevelopment of more complex productsStretched supply chainChange in management and US operationsRisk Management LessonsPerception issues can lingerCorrecting a damaged brand is more difficult and expensive than a technical correctionEarly identification and remedy of risks is bestRapid growth (and profits) exacerbate operational risksBeware of risks that include a potential victimCase Questions

Keywords: Risk Management; Risk; Financial Markets; Enterprise Risk (search for similar items in EconPapers)
Date: 2013
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