THE BUSINESS AND INFORMATION TECHNOLOGIES PROJECT: THE NEW ZEALAND PERSPECTIVE

Margo Buchanan-Oliver and Ananth Srinivasan

Chapter 3 in The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice (2012), 2012, pp 51-64 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:SummaryBackgroundThe New Zealand Survey: Characteristics of Participating OrganizationsResultsTechnology adoption, infrastructure and budget trendsInternal organizationCustomer touchpointsCustomer view integration and customer segmentationCRM function automationTrading partners relationships and purchasing mechanismsBusiness resultsGlobalizationSelected detailed informationCurrent and planned deployment of technologiesImpact of technology adoption on internal structureCustomer segmentationStrategic areas that have shown improvementConclusionsAbout the Authors

Keywords: Information Economy; Information Technology; Technology Management (search for similar items in EconPapers)
Date: 2012
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