THE IMPACT OF DIGITAL TECHNOLOGY ON SERVICE NETWORKS: STUDYING A CASE IN THE ADVERTISING SECTOR

Andreina Mandelli and Alessandro Mari

Chapter 8 in The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice (2012), 2012, pp 165-175 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:SummaryIntroductionMethodologyFindings from the Case StudyImpact of digital communication on the serviceOutsourcing, standardization and concentrationActors’ proximity and resources autonomyConclusionsBibliographyAbout the Authors

Keywords: Information Economy; Information Technology; Technology Management (search for similar items in EconPapers)
Date: 2012
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