TOURISTS AND DESTINATION MANAGEMENT ORGANIZATIONS FACING SOCIAL MEDIA AND EWORD-OF-MOUTH: A RESEARCH IN ITALY

Andreina Mandelli, Elena Marchiori and Lorenzo Cantoni

Chapter 11 in The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice (2012), 2012, pp 225-247 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:SummaryIntroductionLiterature ReviewThe role of the social media conversations and eWord-of-Mouth in the hospitality and tourism industryDestination management organizations and eWoMA framework to evaluate the maturity of DMOs when it comes to eWoM analysisResearch DesignData collection on DMOsData collection on touristsFindings about the Destination Management Organizations eWoM MaturityFindings about the Usage of Social Media for Tourism by Italian ConsumersDiscussion of Findings and ConclusionsAcknowledgmentsBibliographyAbout the Authors

Keywords: Information Economy; Information Technology; Technology Management (search for similar items in EconPapers)
Date: 2012
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