Customers’ Return-to-Store Rate Through Twitter Usage Exceeds 50%

Junpei Nakagawa

Chapter 21 in Corporate Strategy for Dramatic Productivity Surge, 2013, pp 121-125 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:The Food Service Industry’s Shift in StrategyUsing the Official Account and the Personal Account for Different PurposesTwitter as a Means to Implement a Blue Ocean StrategyBibliography

Keywords: Strategic Planning; Productivity; Productivity Surge; Cost Performance; Japanese Companies (search for similar items in EconPapers)
Date: 2013
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