Rakuten’s Sales Expansion by Entry into the Financial Business

Hiromichi Yasuoka

Chapter 44 in Corporate Strategy for Dramatic Productivity Surge, 2013, pp 259-263 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Increase in Rakuten’s Share of the Financial BusinessThe Synergy Between the Rakuten Market and its Financial BusinessThe Future of Rakuten’s Financial Business

Keywords: Strategic Planning; Productivity; Productivity Surge; Cost Performance; Japanese Companies (search for similar items in EconPapers)
Date: 2013
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