Li Ning: Make the Change

Jiawen Tu

Chapter 4 in Case Studies in Asian Management, 2013, pp 55-66 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:LI NING — THE COMPANYLI NING'S SUCCESS FACTORSMAKE THE CHANGETAKING A CHINESE BRAND UPSCALETHE FUTURE OF LI NINGBIBLIOGRAPHY

Keywords: Asian Management; Case Studies; Asian Corporations; Multinational Corporations; Corporate Strategy; Business Management; Chinese Market; Japanese Management; Korean Management (search for similar items in EconPapers)
Date: 2013
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