UNIQLO: A Stitch in Time

Beatrice Reboux

Chapter 6 in Case Studies in Asian Management, 2013, pp 87-102 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:BRAND NEWRAW MATERIALSPLENDID COATS OF MANY COLORSHOT STUFF WITH HEATTECHUNIQLO: THE BRANDTOP QUALITYTHE NEW SPACE RACECONNECTING THREADSA YEN FOR SUCCESSHOW TO FIGHT A PRICE WARQUESTIONSBIBLIOGRAPHY

Keywords: Asian Management; Case Studies; Asian Corporations; Multinational Corporations; Corporate Strategy; Business Management; Chinese Market; Japanese Management; Korean Management (search for similar items in EconPapers)
Date: 2013
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