Brightening Philippine Airlines (PAL): Strategizing for the Future of Asia's Pioneer and Sunniest Air Transporter

John Paul D. Antes

Chapter 11 in Case Studies in Asian Management, 2013, pp 185-200 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:THE AIRLINE INDUSTRY IN THE PHILIPPINESBRIEF HISTORICAL BACKGROUND OF PALGOVERNMENT ACQUISITION OF PALRE-PRIVATIZATIONTHE 1997 ASIAN FINANCIAL CRISISRECEIVERSHIP AND REHABILITATIONLEADERSHIPSLOGANS AND CORPORATE GOALFACILITIESFLIGHT OPERATIONS AND ROUTE NETWORKCHALLENGESEMERGENCE OF CEBU PACIFICTHE FUTUREQUESTIONSBIBLIOGRAPHY

Keywords: Asian Management; Case Studies; Asian Corporations; Multinational Corporations; Corporate Strategy; Business Management; Chinese Market; Japanese Management; Korean Management (search for similar items in EconPapers)
Date: 2013
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