Brand Choice Models

Gary J. Russell

Chapter 2 in The History of Marketing Science, 2014, pp 19-46 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionTheoretical foundationsSingle choiceConsumer heterogeneityMultiple decisionsEconomic theoryChoice dependenceConclusionsReferences

Keywords: Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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