Innovation Diffusion

Eitan Muller

Chapter 4 in The History of Marketing Science, 2014, pp 77-97 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe evolution of innovation diffusion researchWhat is next?References

Keywords: Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing (search for similar items in EconPapers)
Date: 2014
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