Market Structure Research

Steven M. Shugan

Chapter 6 in The History of Marketing Science, 2014, pp 129-164 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionHistory of market structures using cross-elasticities in economicsHistory of market structures using cross-elasticities in marketingHistory of market structures based on asymmetric competitionHistory of market structures using multi-attribute demand theoryHistory of market structures using psychometric theoriesDirections for future researchReferences

Keywords: Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing (search for similar items in EconPapers)
Date: 2014
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