Distribution Channels

Richard Staelin and Eunkyu Lee

Chapter 10 in The History of Marketing Science, 2014, pp 261-287 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe (rocky) startChannel systems and industries studiedDemand functionsRules of the game and available informationChannel member objectives and channel coordinationProduct positioning in distribution channelsDetermining the optimal channel structureSummaryReferences

Keywords: Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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