Customer Relationship Management (CRM)

Scott A. Neslin

Chapter 11 in The History of Marketing Science, 2014, pp 289-317 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionFrameworkHistorical development of the components of CRMAn illustrative history of CRM applicationsSummary and what nextReferences

Keywords: Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing (search for similar items in EconPapers)
Date: 2014
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