Digital and Internet Marketing

Wendy W. Moe and David A. Schweidel

Chapter 12 in The History of Marketing Science, 2014, pp 319-340 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe Internet as a browsing/purchasing channelThe Internet as an advertising mediumThe Internet as a social mediumDirections for future researchReferences

Keywords: Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing (search for similar items in EconPapers)
Date: 2014
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