The Dark Side of Product Variety

Kambiz Maani

Chapter 6 in Multi-Stakeholder Decision Making for Complex Problems:A Systems Thinking Approach with Cases, 2017, pp 89-91 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Another problem that Foodcom had been grappling with was in relation to their product variety (ranging). Product variety is a common marketing strategy companies use to gain market share and increase revenue. In this scenario, Foodcom had recently experienced the following events…

Keywords: Decision Making; Systems Thinking; Multi-Stakeholders; Complexity (search for similar items in EconPapers)
JEL-codes: L20 O34 (search for similar items in EconPapers)
Date: 2017
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