Writing the Business Plan

Dan Galai, Lior Hillel and Daphna Wiener

Chapter 5 in How to Create a Successful Business Plan:For Entrepreneurs, Scientists, Managers and Students, 2016, pp 175-246 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The written business plan serves many functions, both internally and externally, as we discussed in Chapter 2. It includes much of the material and knowledge acquired during the information gathering stages, integrating it all into a working plan. The presentation level of the material is extremely important. The business plan must be concise enough to be easily read, yet thorough enough to tackle all the essential questions. The presentation must be clear and visually appealing.A well-presented business plan will help open doors. A badly presented one may result in a missed opportunity, even if the project is a good one.For these reasons, it is vital to make a great business plan a top priority. This chapter will describe the process of writing the business plan, and its structure.

Keywords: Business Plan; Entrepreneurship; Budgeting; Financial Plan; Marketing Plan; Production Plan; R&D Plan; Business Strategy (search for similar items in EconPapers)
JEL-codes: L21 L23 L26 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789814651523_0005 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789814651523_0005 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789814651523_0005

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().