Data Strategy — Transforming into a Data-Driven Enterprise

Christine Legner and Tobias Pentek

Chapter 2 in Data Strategy and AI Value Creation:For Data Leaders by Data Leaders, 2025, pp 7-24 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Many companies recognize the strategic importance of data but realize that it takes time to transform their organization’s approach to data. A data strategy — as a strong enterprise-wide framework for all data-related activities — is needed to guide this transformation. Still, it is often unclear what an effective data strategy is made of. In this chapter, we provide a definition of data strategy and outline its building blocks as well as how it links to other corporate strategies. Drawing from an analysis of data strategies of over 30 firms, we offer practical recommendations and a checklist to effectively develop and implement a data strategy.

Keywords: Data Strategy; Data Governance; Data Quality; Privacy Protection; Artificial Intelligence; Generative AI; Business Value; Innovation; Digital Transformation; Regulations (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2025
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