Privacy-First Design — The Significant Role of Privacy-Enhancing Technologies

Sowmya Ganapathi Krishnan

Chapter 6 in Data Strategy and AI Value Creation:For Data Leaders by Data Leaders, 2025, pp 75-90 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In today’s data-driven world, organizations must treat personal data with the utmost respect. Ensuring privacy is critical for organizations when it comes to building digital trust with customers. There is a major misconception that it is difficult to protect data privacy while gaining insights from organizational data. Privacy-Enhancing Technologies (PETs) help to correct this misconception. Personal data can be protected while still being used for specific purposes by organizations using Privacy-Enhancing Technologies (PETs). By enabling businesses to incorporate privacy into their services, products, and business processes right from the beginning, PETs enable a data privacy-first design. PETs have been emphasized as one of the key technological enablers in SGTech’s study on the state of digital trust. In this chapter, we look at why privacy-first design is important, how PETs offer a novel method for safeguarding data privacy, the privacy vs utility trade-off, and finally who is responsible for data privacy in our organizations.

Keywords: Data Strategy; Data Governance; Data Quality; Privacy Protection; Artificial Intelligence; Generative AI; Business Value; Innovation; Digital Transformation; Regulations (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2025
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