Instruments of Influence on Increasing Customer Focus on Domestic Tourism in the Russian Federation

Nikita M. Bezrukov

Chapter 23 in The Sustainable Development of the Entrepreneurial Economy in the Fifth Industrial Revolution, 2026, pp 271-281 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This research aims to study the instruments and measures of influence on increasing the level of customer focus on domestic tourism in the Russian Federation. This research presents the procedures and measures of government support for developing domestic tourism in the Russian Federation and analyzes the promotions “Tourist cashback” and “Cashback for children’s vacation” aimed at increasing the availability of tourism products. The introduction provides information on the dynamics of the domestic tourism flow in Russia and an analysis of its dynamics. The main part of the work presents the factors that positively or negatively affect the development of domestic tourism in Russia, quantitative data on the entered and paid applications of one of the leading tour operators for domestic tourism in the Russian Federation for promotions, the average bill for applications, and the top destinations in the Russian Federation during the promotions. In conclusion, the authors present statistics on booked and paid applications for stages 3–6 of the “Tourist cashback” promotion, followed by the analysis of these statistics and the results of the promotions. The outcome of the research is a confirmation of the need for participation and support of domestic tourism in the Russian Federation by the government.

Keywords: Sustainable Development; Entrepreneurship; Innovation; Technology; Information Management; Organizational Behavior; Industrial Organization; Entrepreneurial Economy; Fifth Industrial Revolution; Cause-and-Effect Relationships; Fourth Industrial Revolution; Digital Technology; Industry 5.0; Operations Management; Operations Research; Supply Chain Management; Fintech; Cryptocurrency; Blockchain; Economics and Finance; Corporate Governance; Technological Environment; National Economy; State Management; Corporate Management; Agro-Industrial Complex 5.0; Fuel and Energy Complex 5.0; BRICS; EAEU; Central Asia; Social Responsibility; Digital Competitiveness; Digital Energy; Entrepreneurial Universities 5.0; Machine Learning; Cyber-Social System; Smart Company; Management of AI; Automatization; Decision-Making in Entrepreneurship; Big Data; Blockchain Finance; Robotisation Of Production; Applied Technological Solutions; Smart City; Local Entrepreneurial Economy; Modernisation; Institutes of Globalisation; E-Government; Innovative Economy; Knowledge Society; BRICS+ (search for similar items in EconPapers)
JEL-codes: L26 O33 Q01 (search for similar items in EconPapers)
Date: 2026
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