Key Trends in the Development of Perceived Product Value on the Example of the Consumer Market

Tatiana V. Biryukova, Tatyana I. Ashmarina and Natalya A. Yagudaeva

Chapter 44 in The Sustainable Development of the Entrepreneurial Economy in the Fifth Industrial Revolution, 2026, pp 515-523 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The consumer market in Russia is currently characterized by dynamic development on the demand and supply sides. For many consumers, a range of perceived product quality characteristics has become increasingly significant, prompting manufacturers to rethink their approaches to production and product distribution. These changes are undoubtedly transforming the consumer market, making it crucial at this stage of development to identify the key criteria for perceived product value that enable buyers to integrate new products into their daily routines. This research presents the results of a marketing study aimed at defining the chain of perceived product value based on the analysis of factors, such as quality, production, and product selection. The authors identify the primary vectors for market development driven by the transformation of perceived quality characteristics in relation to product choice and consumption. The inter-relationship between the key factors in the chain of perceived product value is analyzed, focusing on their integration into daily dietary habits. The research outlines major conclusions that help shape meaningful characteristics of perceived product value, forming the foundation for developing a marketing relationship model with consumers.

Keywords: Sustainable Development; Entrepreneurship; Innovation; Technology; Information Management; Organizational Behavior; Industrial Organization; Entrepreneurial Economy; Fifth Industrial Revolution; Cause-and-Effect Relationships; Fourth Industrial Revolution; Digital Technology; Industry 5.0; Operations Management; Operations Research; Supply Chain Management; Fintech; Cryptocurrency; Blockchain; Economics and Finance; Corporate Governance; Technological Environment; National Economy; State Management; Corporate Management; Agro-Industrial Complex 5.0; Fuel and Energy Complex 5.0; BRICS; EAEU; Central Asia; Social Responsibility; Digital Competitiveness; Digital Energy; Entrepreneurial Universities 5.0; Machine Learning; Cyber-Social System; Smart Company; Management of AI; Automatization; Decision-Making in Entrepreneurship; Big Data; Blockchain Finance; Robotisation Of Production; Applied Technological Solutions; Smart City; Local Entrepreneurial Economy; Modernisation; Institutes of Globalisation; E-Government; Innovative Economy; Knowledge Society; BRICS+ (search for similar items in EconPapers)
JEL-codes: L26 O33 Q01 (search for similar items in EconPapers)
Date: 2026
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