Enhancing the Evaluation of Competitive Resilience of Businesses

Valentina V. Berezina, Elena G. Zhulina, Tatiana V. Muravleva, Tamara A. Gerasimova and Marina A. Rzhevskaya

Chapter 35 in The Role of Entrepreneurship in Resolving Modern Global Economic Problems:A Systemic Review, 2026, pp 369-376 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In a competitive environment, every economic entity, especially representatives of small and medium-sized businesses, strives to increase profitability and strengthen their market positions. The dynamic landscape compels businesses to ensure sustainable competitiveness and identify optimal strategies for achieving it. Evaluating the effectiveness of an entrepreneur’s managerial decisions relies on the calculation, analysis, and assessment of a comprehensive set of indicators. Consolidating these into an overall measure of business competitiveness provides answers regarding the sustainability of the enterprise’s development and the assurance of its competitive edge. Among the various methods for assessing competitiveness, businesses prefer those that are straightforward to calculate and interpret in the present and for future projections to determine the stability of their competitive standing. In some instances, existing competitiveness assessment methods fail to identify problematic areas in the operation and growth of the enterprise or to facilitate an objective comparison with competitors. In this research, the authors have refined the method for evaluating an enterprise’s competitive resilience to address this issue. The research aims to develop methodological approaches for assessing the degree of competitive resilience of economic entities, with the goal of determining the enterprise’s position within the industry and enhancing the objectivity of competitive analysis.

Keywords: Entrepreneurship; Contemporary Global Economic Problems; Socially-focused Economy; Digital Economy; Climate Economy; Innovative Entrepreneurship; Social Justice; Global Inequality; Realizing Human Potential; Quality of Life; Economic Globalization; Green Transition; Investment Transition; Developing Economies; Central Asian Economy (search for similar items in EconPapers)
JEL-codes: F63 L26 O10 O17 Q01 (search for similar items in EconPapers)
Date: 2026
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