 Innovative Human Resource ManagementSvětlana Myslivcová A chapter in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, 2018, pp 212-218 from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb Abstract: The paper focuses on personnel marketing, which treats employees like customers as part of an innovative approach in the field of human resource management. Using primary data, the work aims to identify attributes that lead to employee satisfaction. Collected from graduates of the Faculty of Economics at the Technical University of Liberec and businesses in the Liberec Region in 2016-2017, the results of primary research allow not only the identification of the most important attributes of satisfaction, but also a comparison of the results from the point of view of both employees and employers. Computer assisted web interviewing (CAWI) was employed as the data collection method. The outputs of the qualitative research represent knowledge important for recruiting employees and stabilising staff. Keywords: personnel marketing; employee; satisfaction; research; innovation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:zbw:entr18:183830 Access Statistics for this chapter More chapters in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.