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Role of Corporate Social Responsibility in Croatian Export Companies

Andrija Baric and Mislav Ante Omazič

A chapter in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, 2018, pp 327-335 from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb

Abstract: Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.

Keywords: corporate social responsibility; strategy; stakeholders; differentiation; Croatian export companies (search for similar items in EconPapers)
JEL-codes: O32 O33 G34 (search for similar items in EconPapers)
Date: 2018
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