Export Activity of Croatian Companies: Does Innovation Matters?

Helena Nikolić and Ivan Miloloža

A chapter in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, 2020, pp 512-521 from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb

Abstract: The Republic of Croatia is geographically part of Eastern Europe. On this market, Croatia has accomplished the best results in export. The structure and the amount of foreign trade of the national economy depend on technological achievements, organizational superiority and managerial skills, and on that basis, lower costs, with an emphasis on high quality and differentiation of products and services. Following the aforementioned, in the modern economy, innovation often represents the key competence of a company. However, the complex nature of innovation is evident in the theoretical approach to innovation, contradictory results of studies and distinctive analyses of the impact of innovation on certain economic aspects. Therefore, the goal of this paper is to examine the innovations of goods and services in service of increasing the export in Eastern Europe on the sample of Croatian companies engaged in export activities. Results of the survey showed that innovation activities of companies, directed at the Eastern European market, have a negative impact on export activities in these markets. This result indicates actually that Croatian companies participate in foreign markets with already tested, well-established and well-known products.

Keywords: innovation of products and services; entrepreneurship; internationalization; Croatian export; Eastern Europe (search for similar items in EconPapers)
JEL-codes: F14 O30 (search for similar items in EconPapers)
Date: 2020
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