Tourism in the Digital Age: E-booking Perspective

Olivera Simović, Žarko Rađenović, Djurdjica Perović and Vesna Vujačić

A chapter in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, 2020, pp 616-627 from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb

Abstract: Digitization in the tourism sector beside hospitality information systems application as its integral part has also led to the application of on-line booking systems, which enable the booking of the desired tourist arrangement via the Internet. Consequently, the emergence of the e-booking concept has made it possible reducing administrative and operational costs, since the e-booking system is also used on smartphones with appropriate applicative support. This paper aims to point out the importance of e-booking in the digital age of tourism, especially from monitoring the most common destinations, customer preferences and performing predictive analytics by collecting large amounts of data. In this way, the implementation of big data and cloud computing concept enhances tourism services, since it is possible to analyse destination history and tourist potential of the client via the Internet.

Keywords: tourism; digitization; e-booking; online booking systems; hospitality information systems (search for similar items in EconPapers)
JEL-codes: C38 C87 Z32 (search for similar items in EconPapers)
Date: 2020
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