The Impact of Covid-19 on the Alibaba Platform

Josko Lozić and Katerina Fotova Čiković

A chapter in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022, 2022, pp 200-211 from IRENET - Society for Advancing Innovation and Research in Economy, Zagreb

Abstract: Purpose - this paper aims to analyse the business efficiency of the Alibaba platform at the beginning and during the COVID-19 crisis. Methodology/Design - The research is based on the official financial reports of the platform as well as on the reports of other specialized agencies that monitor the platform industry. The study focuses on an analysis of the financial indicators of the business. It compares the financial indicators with an analysis of the data on the trend of the user community on the platform. The results - the study's findings did not find a major impact of the COVID-19 pandemic on the overall business results of the Alibaba platform. The survey results confirmed changes in operating profit and net profit trends as a result of changes in the structure of operating revenues. Conclusion - Total revenues are growing at a slower pace as a result of the changes in business policy and changes in revenue structures than as a result of the impact of the COVID-19 pandemic. �

Keywords: Alibaba; COVID-19; digital platform; E-commerce platform; platform economy (search for similar items in EconPapers)
JEL-codes: L14 L81 L82 L86 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:entr22:268327

DOI: 10.54820/entrenova-2022-0019

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