South African Wine Supply Chain Performance Measurement Framework

Corneli Jooste, Joubert van Eeden and Esbeth van Dyk

A chapter in Innovations and Strategies for Logistics and Supply Chains: Technologies, Business Models and Risk Management, 2015, pp 305-332 from Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management

Abstract: Wine cellars in South Africa are looking for ways to improve profitability. Improving the performance of their supply chains may lead to increased profitability, and will definitely increase competitiveness. Performance measurement can be used as a tool to collect information for making supply chain decisions. Currently there is no performance measurement framework for the wine supply chains of South Africa. Private and producer cellars struggle to improve and manage supply chain activities due to the lack of useful information and benchmarks. The research method that is presented describes how an agile design methodology was used to develop a performance measurement framework and address the problem. Through a process of interviews, discussion groups and practical measurements, industry and academic feedback continuously influenced the design. The aim of the framework is to improve supply chain performance, provide strategic direction and enable decision making. In this paper, focus was placed on the distribution channels of packaged products to the local market. Metrics of the framework are categorised according to the attributes of the Supply Chain Operations Reference (SCOR) model. Supply chain segmentation can have a significant impact on the usefulness of metrics and benchmarking. The data of these measurements that will be received from industry can provide insight on the competitiveness and performance of the industry.

Keywords: Performance Measurement Framework; Packaged Wine Supply Chain; Supply Chain Metrics; Benchmarking (search for similar items in EconPapers)
Date: 2015
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