Success factors for online food retail logistics

Anne Beckmann, Julia Kleineidam and Frank Straube

A chapter in Data Science and Innovation in Supply Chain Management: How Data Transforms the Value Chain, 2020, pp 851-873 from Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management

Abstract: Purpose: While e-commerce in general has been growing rapidly for years, food e-commerce is lagging behind in Germany. The common approach of using traditional logistics systems and fulfilment concepts does not lead to long-term success. Con-sidering this problem, success factors are needed as a guideline for developing effec-tive fulfilment concepts for online food supply chains in the future. Methodology: Based on industry performance indexes as well as an extensive search via the google search engine about 20 case studies on online food fulfilment con-cepts are identified. The case studies are evaluated using a performance measure-ment concept. Information from the highest performing companies is used to deduct success factors for good practices in online food fulfilment. Findings: Three main groups of suppliers were identified: Full-range provider, niche suppliers (selective assortment with a specific focus) and supplier of cooking boxes. The fulfilment concept of online grocery retailers is described using thirteen catego-ries. Three success factors could be derived: Reduction of complexity, focus on online fulfilment, and offering a unique product-service mix. Originality: This paper contributes to the research areas of e-commerce and of lo-gistics and supply chain management, especially online food supply chains. In this area only little original scientific research exists. Also, the approach of using second-ary case studies is relatively new in this area of research and has yielded interesting results.

Keywords: Logistics; Industry 4.0; Digitalization; Innovation; Supply Chain Management; Artificial Intelligence; Data Science (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/228941/1/hicl-2020-29-851.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:hiclch:228941

DOI: 10.15480/882.3112

Access Statistics for this chapter

More chapters in Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL) from Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().