How can Firms from Emerging Economies Enhance their CSR-Supported Export Strategies?

Dirk Michael Boehe, Luciano Barin Cruz and Mário Henrique Ogasavara

No 97, Business and Economics Working Papers from Unidade de Negocios e Economia, Insper

Abstract: The broadly divided literature on the link between corporate social responsibility (CSR) and performance has distracted researchers from intricate inter-relationships that may hide behind straightforward direct effects. Drawing on the strategy tripod, our study addresses this gap by investigating how internal resources, markets and institutions influence a CSR-supported export strategy, which we conceptualise as a differentiation strategy consisting of firm- and product-level CSR reputation and the performance-relevant international market orientation (IMO). Using a sample of 195 Brazilian export companies, we find that in conjunction with internal R&D resources, market-based and institutional pressures seem to directly affect product-level reputational CSR, whereas the latter two only indirectly influence firm-level reputational CSR resources and IMO. Our study contributes to the CSR, resource-based and international business literatures by conceptually refining strategic CSR, distinguishing between firm- and product-level CSR reputation, by investigating how firms develop the underlying resources of their CSR strategies and by covering diverse target-country institutional drivers.

Pages: 43 pages
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://repositorio.insper.edu.br/handle/11224/5812 Full text (text/html)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aap:wpaper:097

Ordering information: This working paper can be ordered from
https://repositorio. ... br/handle/11224/5812

Access Statistics for this paper

More papers in Business and Economics Working Papers from Unidade de Negocios e Economia, Insper Contact information at EDIRC.
Bibliographic data for series maintained by Biblioteca Telles ().