Macroeconomic Instability, Attributes, and Time: Yoghurt Weekly Pricing in Argentina

Juan M.C. Larrosa, Victoria Giordano, Gonzalo Ramírez Muñoz de Toro and Juan I. Uriarte

No 4364, Asociación Argentina de Economía Política: Working Papers from Asociación Argentina de Economía Política

Abstract: We analyze the weekly evolution of prices of the yogurt segment offered in supermarket for the period 2015-2020 in Argentina. Taking into account the strong macroeconomic instability of the period, we try to give answers to what role marketing variables such as product attributes and promotions have played in pricing. We found that few attributes were relevant, leaving much of the pricing dependent on general and sectorial inflation of the period.

Keywords: pricing; yogurt; weekly frequency; webscraping; Argentina (search for similar items in EconPapers)
JEL-codes: C33 C81 D43 L66 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2020-11
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