CORPORATE SOCIAL RESPONSIBILITY AND THE SUSTAINABLE DEVELOPMENT OF ROMANIA

Dumitru Borțun () and Camelia Crişan ()
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Dumitru Borțun: National School of Political Studies and Administration, Bucharest, Romania
Camelia Crişan: National School of Political Studies and Administration, Bucharest, Romania

No 16, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: Until now, CSR has been approached either as a Public Relations strategy, through which a corporation benefits from unpaid advertisement, or as an economic activity (especially, marketing), which brings a substantial financial benefit. Of course, we agree with the fact that, for many economic actors, CSR represents a means to obtain “positive notoriety” (especially, for those of whose products and services come against the new dominant values, such as the alcohol and tobacco producers or the polluting industries). A serious study, having a philosophical basis and support from empirical social research, is absolutely necessary for the Romanian society, which is now engaged in a process of transition, of development, but has no reference point for its evolutions on the short term and on the long one. In a society in which, by tradition, neither the Church nor the State have excelled in deeds of social responsibility, it is useful to see whether CSR can become a source of social change and a key factor in sustainable development. The approach to this issue without any prejudices or illusions might bring to light a way in which the modernization of the Romanian society could be accelerated: a “historical shortcut” that would permit a faster reduction of the historical gaps between our society and the modern ones.

Keywords: social responsibility; public interest; competitiveness; sustainable development; globalization (search for similar items in EconPapers)
Date: 2012-10
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_008.pdf First version, 2012, October (application/pdf)

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