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SOCIAL MEDIA USED BY THE SMALL AND MEDIUM ENTERPRISES AS INTEGRAL COMPONENT OF A CORPORATE SOCIAL RESPONSIBILITY STRATEGY

Raluca Brandabur ()
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Raluca Brandabur: Faculty of Marketing, Bucharest University of Economic Studies, Romania

No 17, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: For owners and managers of Small and Medium Enterprises (SMEs) terms like corporate responsibility are much business school theory than everyday practice. But Corporate Social Responsibility (CSR) encompasses a lot of different things that SMEs can do as part of their operations, actions like: charity, recycle, volunteering programs, reducing energy usage or asking their business partners to do the same actions. SMEs all over the world are known to play a major role in social economy development and often SMEs are positioned to satisfy limited demands, brought about by small and localized markets. Into a small market, communication is determinant. Social Media, developed as a new communication option, is now one of the newest marketing tools. CSR is about communication and about producing an overall positive impact upon society. The present paper proposes to explain how the usage of Social Media tools can be a part of CSR strategy for small and medium enterprises in order to survive the dramatic and powerful changes imposed by globalization, achieving profit by honouring ethical values and respect people, communities and the natural environment.

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Date: 2012-10
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_009.pdf First version, 2012, October (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:icsrog:wpaper:17

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