SEVERAL COORDINATES OF THE RELATIONSHIP BETWEEN TAXATION AND MARKETING

Carmen Comăniciu () and Liliana Bunescu ()
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Carmen Comăniciu: Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania
Liliana Bunescu: Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Romania

No 18-19, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: Taxation is a reality that must be imperative, while to understand the importance of taxation and to use those ways that taxation should be a stimulating factor in social and economic development of a nation, should be identified those relationships of dependence and interdependence between taxation and other sciences. If marketing increases the need to live better, if for marketers working formula of demand is the sum of needs, desires, resources, internal and external conditions, we consider that marketing environment elements, as well as, the methods and techniques for specific investigation can help taxation to become an essential component in the life of any nation, while taxes should not be regarded as an injury to the property / assets of a taxpayer, but a benefit, an element of progress and development. Through this article we will try to emphasize some coordinates of the relationship taxation – marketing, relying on basic elements, features, functions, methods and techniques of approach. Moreover, in this paper we want to find some answers to the question how can be approached marketing in taxation field. By this article we do not claim an exhaustive approach to the relationship between taxation and marketing. We want to be a starting point for further research and development to demonstrate the basis of pragmatic aspects and not only from theoretical perspective that taxation has much to learn from marketing.

Keywords: taxation; marketing; relationship; oriented marketing; mix marketing; consumer; taxpayer (search for similar items in EconPapers)
Date: 2012-10
New Economics Papers: this item is included in nep-ipr, nep-pr~, nep-mkt and nep-sea
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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