PRICE FAIRNESS PERCEPTION ON ASIATIC MARKETS

Elisabeta Ioanăș ()
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Elisabeta Ioanăș: PhD Marketing Student, Bucharest University of Economic Studies, Romania

No 28, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: The purpose of this paper is to show the perception of the price fairness in the literature. I made a small comparison between the European and the Asiatic markets. Price is an important key of the marketing mix. On the daily basis, the price fairness is perceived differently from one user to another. Also other researchers states that the price has a great influence on the perceived value and on buying intentions for a product and through this paper can be seen that the culture influences the perception on fair price.

Keywords: price fairness; Asiatic culture; differential markets (search for similar items in EconPapers)
Date: 2012-10
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_023.pdf First version, 2012, October (application/pdf)

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