CORPORATE SOCIAL RESPONSIBILITY FOR COSMETICS COMPANIES

Mirela Nemţanu ()
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Mirela Nemţanu: Faculty of Marketing, Bucharest University of Economic Studies, Romania

No 33-34, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: The great companies of early twentieth century (many of which we find today as powerful multinational with branches in hundreds of countries and thousands of employees around the world) began – as their business grew and size have exponential growth – to realize the impact they have on society. Need to rationalize resources and the importance of a sustainable development, along with society adverse reactions related to social society, have led in the end to appliance of corporate social responsibility policies (CSR). The first companies to integrate CSR policies in their development strategy were (and still are) multinationals; and this article aim to take a look at understanding the emergence of this type of behavior within those companies. Among these also the cosmetics companies are distinguished, organizations which by the nature of invented / produced / distributed products have a direct and personal impact on the consumer. Cosmetics are reaching the individual safety and security, as we have a direct contact with products. The existence of a responsible and ethical behavior in all life stages of the product is vital; and need of strong corporate social responsibility policy is backed by an extremely powerful regulatory affair framework. The purpose of this article is to make introspection about cosmetics companies, to observe trends in the application of corporate social responsibility and regulatory affairs compliance framework.

Keywords: corporate social responsibility; cosmetics; regulatory affairs; social impact; sustainable development; ethics (search for similar items in EconPapers)
Date: 2012-10
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_032.pdf First version, 2012, October (application/pdf)

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