THE PROTECTION OF THE BANKING SERVICES CONSUMERS, COMPONENT OF THE CORPORATE SOCIAL RESPONSIBILITY. JURIDICAL AND ECONOMIC INTERFERENCE

Laura Poţincu (Mureşan) () and Cristian-Romeo Poţincu ()
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Laura Poţincu (Mureşan): Transilvania University of Brasov, Romania
Cristian-Romeo Poţincu: Transilvania University of Brasov, Romania

No 37, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: The article treats a delicate subject, namely the legally or only ethically regulated relationship between consumers and bank commercial companies. Initially the opinions of the consumers living in Braşov are analysed within a quantitative marketing research performed in 2012. Then the behaviour of certain banks is analysed, at global level, as regards the observance of ethical norms. Finally certain legal provisions relatively recent which have been initially moral norms are analysed from juridical point of view – receiving in this way juridical regulation and the force of state protection - and conclusions and proposals are formulated related to the analysed aspects from economic and juridical point of view.

Keywords: corporate social responsibility; bank commercial companies; consumer; juridical analysis; marketing research (search for similar items in EconPapers)
Date: 2012-10
New Economics Papers: this item is included in nep-cdm and nep-ene
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_037.pdf First version, 2012, October (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:icsrog:wpaper:37

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