APPLICATION OF MARKETING AUDIT IN HEALTH AND ITS RELATIONSHIP TO SUSTAINABLE DEVELOPMENT OF SOCIETY

Violeta Rădulescu (), Iuliana Cetină () and Anca Francisca Cruceru ()
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Violeta Rădulescu: Bucharest University of Economic Studies, Romania
Iuliana Cetină: Bucharest University of Economic Studies, Romania
Anca Francisca Cruceru: Bucharest University of Economic Studies, Romania

No 39, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: Sustainable development in society aims to create a balance between man and his environment, be it environmental, economic or social.Health is, along with water, energy, agriculture and biodiversity one of the five priority that ensures sustainable development. For health insurance, it is necessary to present viable strategies at both the macro and micro, both in terms of services offered, how financing them, distribution of public services and not least their promotion. Marketing Audit contribute, on the one hand, to substantiate these strategies by analyzing the factors that determine their adoption, on the other hand, is a tool to assess and control the manner in which they were developed and implemented these strategies. This article seeks to explain the role of marketing audit and evaluation substantiating health strategies, their application in line with consumer needs, which leads to physical and mental wellbeing of the population, direct factor of sustainable development.

Keywords: public health; health market audit; marketing strategy audit; sustainable development (search for similar items in EconPapers)
Date: 2012-10
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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