CONCEPTS OF CSR AND SUSTAINABILITY IN ROMANIA

Mihai Ioan Roşca () and Alin Stancu ()
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Mihai Ioan Roşca: Faculty of Marketing, Bucharest University of Economic Studies, Romania
Alin Stancu: Faculty of Marketing, Bucharest University of Economic Studies, Romania

No 40, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: Romania requires a economical shift to sustainable business. Environmental conditions are conducive to such changes. Number of organic agricultural plantations, the number of wild animals, the number of wind turbines installed, the number of conferences and doctoral theses with the theme of CSR and sustainability is growing. The society is in constant transformation, and this research can be seen and following research undertaken at the University of Economic Studies in recent years. This transformation is seen in slow changing public perception of how to put these concepts. This article presents details of research undertaken in the period 2006-2012 on the public perception of CSR activities of companies and measure the degree to which the public believes we should engage in sustainable activities.

Keywords: corporate social responsibility (CSR); sustainability; public perception of CSR (search for similar items in EconPapers)
Date: 2012-10
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_041.pdf First version, 2012, October (application/pdf)

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