THE CSR IN MULTINATIONAL COMPANIES VERSUS INDIGENOUS FIRMS

Rodica Milena Zaharia ()
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Rodica Milena Zaharia: Faculty of International Business and Economics, Bucharest University of Economic Studies, Romania

No 51, Social Responsibility, Ethics and Sustainable Business from Bucharest University of Economic Studies

Abstract: This paper proposes an analysis of CSR behaviour of MNCs versus indigenous corporations in developing countries. Examples from Romanian environment will be used in order to explain the existing differences and the reasons that are staying behind these differences. Although there is a developed literature on CSR, aspects regarding CSR of MNCs versus indigenous companies are still in searching for a more developed argument. Several studies (Amaeshi et al. 2006) have revealed that in some developing countries, as Nigeria, CSR of indigenous firms are mostly oriented to philanthropy. Instead, CSR of MNCs seems to reflect the home country business model. The conclusions expect to confirm the hypothesis that in a country as Romania the CSR behaviour of companies is highly influenced by the company’s size and its ownership structure. MNCs are more involved in the CSR actions than indigenous companies, mixing the home country business model and host country opportunities.

Keywords: CSR; MNCs; indigenous firms; Romania (search for similar items in EconPapers)
Date: 2012-10
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Published in Working Papers Series on Social Responsibility, Ethics & Sustainable Business

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http://www.csrconferences.org/RePEc/aes/icsrog/2012/2012_1_055.pdf First version, 2012, October (application/pdf)

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