Traceability in the Canadian Red Meat Sector

Jill Hobbs

No 55304, Economic and Market Information from Agriculture and Agri-Food Canada

Abstract: The agri-food chain today is significantly different from that of twenty years ago. Changing consumer demands, knowledge intensive technology, North American integration and globalization have all contributed to the evolution of the different segments of the chain, which include input suppliers, agricultural producers, food processors, and food distributors. The purpose of the performance report series is to create a picture of the economic health of the entire agri-food chain and its various segments, and to identify the challenges and opportunities that they will face in the future. To get a full picture of each component's and the whole chain's economic health, these reports will measure economic performance from several different perspectives; profitability, competitiveness, investment, productivity, innovativeness, etc. Traceability systems can vary from simple traceback systems to systems that provide identity preservation and quality assurance. This report reviews the different red meat traceability systems that are in place around the world, and explores the question: 'What kind of a traceability system do Canadian consumers want in the red meat sector?' The authors use experimental auctions of beef and ham sandwiches to estimate consumers' willingness to pay for simple traceback systems, traceback systems that provide assurances of superior food safety production standards and traceback systems that provide assurances of humane animal treatment.

Keywords: Agribusiness; Agricultural and Food Policy; Environmental Economics and Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Resource/Energy Economics and Policy (search for similar items in EconPapers)
Pages: 58
Date: 2004-03
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://ageconsearch.umn.edu/record/55304/files/red-rouge_f.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaacem:55304

DOI: 10.22004/ag.econ.55304

Access Statistics for this paper

More papers in Economic and Market Information from Agriculture and Agri-Food Canada Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().