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ADOPTION OF E-COMMERCE STRATEGIES FOR AGRIBUSINESS FIRMS

Jason R. Henderson, Frank Dooley () and Jay Akridge

No 21771, 2000 Annual meeting, July 30-August 2, Tampa, FL from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This paper analyzes the factors guiding Internet and e-commerce implementation by agribusiness firms. The relationship between Internet/e-commerce strategies and manager perceptions on the barriers and factors to e-commerce adoption are analyzed in a supply-chain management framework. Using factor analysis and an ordered Probit model, results indicate that the implementation of Internet/e-commerce strategies is more likely to be adopted in larger firms with a global scope. Also, manager perceptions regarding supply-chain functions influencing transaction costs are more strongly associated with Internet/e-commerce adoption than other functions influencing production costs.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 26
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea00:21771

DOI: 10.22004/ag.econ.21771

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