THE EFFECT OF GENERIC DAIRY ADVERTISING ON THE HOUSEHOLD DEMAND FOR MILK AND CHEESE
Chanjin Chung (),
Diansheng Dong (),
Harry Kaiser () and
Brian W. Gould
No 21775, 2000 Annual meeting, July 30-August 2, Tampa, FL from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded cheese had a positive, significant response.
Keywords: Consumer/Household Economics; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
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