A CONTENT ANALYSIS OF SOURCE-MESSAGE HETEROGENEITY IN MASS MEDIA COVERAGE OF AGROBIOTECHNOLOGY

Leonie A. Marks, Nicholas G. Kalaitzandonakes and Lucy Zakharova

No 20555, 2001 Annual meeting, August 5-8, Chicago, IL from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: In this paper, we use content analysis to examine the use of sources by US and UK newspaper reporters from 1990 to 1999. Positive (benefit) or negative (risk) messages are correlated with the "source" type in order to determine the degree of source-message heterogeneity in media reporting of agrobiotechnology.

Keywords: Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 15
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea01:20555

DOI: 10.22004/ag.econ.20555

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