DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR A LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCT

Maria Loureiro and Susan E. Hine

No 20630, 2001 Annual meeting, August 5-8, Chicago, IL from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Demand for value-added products is highly segmented among different types of consumers. In this paper, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify socio-demographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado-Grown" carries a higher premium than organic and GMO-free attributes.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Pages: 24
Date: 2001
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Citations: View citations in EconPapers (14)

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https://ageconsearch.umn.edu/record/20630/files/sp01lo03.pdf (application/pdf)

Related works:
Journal Article: DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCTS (2002)
Journal Article: Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products (2002)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea01:20630

DOI: 10.22004/ag.econ.20630

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